Built for small business owners
EXAMPLE · PAPERWORK DESK
The follow-up is handled.
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Request the document
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Follow up until it arrives
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Flag it for review
You stay in control.
Anything with a dollar amount waits for your approval.
The power of AI.
Run by real people you can call.
You've heard you should be using AI, but you don't have time to figure it out, and you're not handing your customers to a robot. We set it up around how your business already runs: every new inquiry answered within minutes, every quote followed up, past customers brought back. Then we run it. If anything needs to change, call, text or email us. A real person answers.
Built around how you already work · Real people you can call · Month to month, cancel anytime
See your version run with sample data before you decide.
Your next hire, without the payroll.
Each role is a seat you've tried to fill, couldn't fill, or can't afford to fill. We set it up with AI, fit it to how you already work, and keep it running.
Have a different recurring job in mind? Bring it to the call.
INQUIRY DESK
Keep inquiries and quotes moving.
Answers every new inquiry within minutes and follows up every quote until you get a yes or a no.
REMINDER DESK
Remind customers before their appointment.
Confirms appointments and sends reminders, so fewer people no-show.
PAPERWORK DESK
Get the documents you’re waiting on.
Request documents, follow up until they arrive, check that they’re the right ones, and request replacements before they expire.
REACTIVATION DESK
Restart conversations that went quiet.
Brings past customers back with well-timed check-ins, sent in your name.
BUILT AND RUN BY 54 WEST
This is handled.
We build the role, run it inside your business, and stay accountable for keeping it working.
You approve anything involving money.
Messages go out in your name, from your email.
If something breaks, we fix it, usually before you notice.

Billy Ryan
Founder, 54 West · Charlotte, NC
BUILT FROM FIRSTHAND EXPERIENCE
Everything comes back to you.
We've owned and run small businesses here in Charlotte. We know what a missed inquiry costs, because we've lost them.
Billy owned and operated a boutique fitness studio, growing it to 250 members and 37 classes a week, before helping his family's custom homebuilding business scale by putting the systems 54 West offers today to work. He knows how much falls on the owner, and what it takes to get recurring work off their plate.
Built in real operations. Running today.
The systems Billy put to work in day-to-day operations are the foundation of what 54 West builds and manages for small business owners.
See it work. Then decide.
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Tell us what’s taking your time.
We build your version, free.
Know the scope. Know the price.
On a 15-minute call, we’ll talk through one recurring job and what you need handled.
Watch it run on our systems with sample data. No passwords or account access needed before you sign.
You’ll see what your role handles and what it costs before deciding. Pricing depends on the work your business needs.
A few things you might be wondering.
Is this AI?
Yes. We use the best AI tools available and fit them to how your business works. You never have to touch the software, and a real person is always a call, text or email away.
Will I have to learn new software?
We build and run the role inside your business, using your existing workflow. We’ll walk through any connections needed before you commit.
Do you need access to my accounts?
Not for the demonstration. We use sample data on our own systems. If you decide to move forward, we’ll explain the access your role needs.
What does a role cost?
Pricing depends on the scope of the work. You’ll know what’s included and what it costs before deciding.
What if my task isn’t listed?
Bring it to the call. We’ll talk through the recurring work, where it gets stuck, and whether we can build a role to handle it.